As a writer, your blog is your home base for all your writing. No matter how many different websites you write articles on, the place you want to ultimately lead people to is your blog because your blog is the point where all your different writer profiles connect and merge as one. Imagine it like this: each article writing website is a base full of people and your blog is your own base where you want to direct people. When you create an account on an article writing website, you've basically created a bridge between that base and your base. At first you have no content in that bridge; it looks ugly and boring. As your put more high quality content in that bridge, it starts looking cleaner and more grand until finally people think it might be a great idea to stop looking at the bridge (reading the articles) and cross over it (go to your main base). The way you do this is by putting your blog link in your article writing profile and at the end of each article, put a link to your blog.
Your blog will ultimately have everything to do with your online writing. If you're writing a book, start a project blog within your main blog and give people updates so they can stay in anticipation. You connect each of your writer profiles to this one blog and once a person goes on your blog, they see EVERYTHING you've written EVERYWHERE. It's like taking your audience from Triond and making them read your Expertscolumn articles. It's like taking your Helium audience and making them read your Triond and Expertscolumn articles. The blog serves as a main base between all these and in the end, you can use it to multiply your readership on all your article writing profiles AND your blog by tenfold. If you write for revenue based on views, you've hit a jackpot with your blog.
The only thing is that once people get to your blog, they'll want constant posting which really isn't a problem. If you write an article for a website like Expertscolumn, that article is YOURS and you're free to copy it to as many places as you like. So for every article you write on another profile, you can copy that same article to your blog and use that to keep people attached to your blog. When you have a case like that, where there are lots of people who like your blog and they keep coming back, that is called having a successful blog!
Now when you have a successful blog, there's many different opportunities ahead: you can keep directing your huge crowd to your newest articles to make more money, you can get them excited about the new projects you take on and they'll likely follow it around, you can monetize the blog and make lots of money off of it, you can sell the blog for lots of money(high-traffic blogs sell for a lot), etc.
The bottom line is, a writer SHOULD have a blog because it's where you store all your traffic and all your viewers. It's where they linger around just waiting for you to throw them a new piece of information to go after. A huge crowd is one of the greatest advantages for an online writer because that huge crowd can do a lot of your advertising for you, whether it's circulating your articles or spreading the word about a new eBook you've written, a fan base does that for you and they appreciate you for your work. I'm not saying that you're taking advantage of your readership, I mean it's hardly like any blog owners ask their fans to do this for them, the people just do it! Aside from all that, it's a handy way to keep your readers informed of your writing, especially if they subscribe to your blog.
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